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Selling out? Rock songs and commercials

Selling out? Rock songs and commercials

Music in advertising is the most common technique for aiding memorability ( a word I didn’t think existed until I saw it in this article on-line) and hence  product recall. So says an April, 2011 article in Music Quarterly. Music and memory have an enduring...
Donald Trump: Now an “ism.”

Donald Trump: Now an “ism.”

It occurred to me that in all the media coverage that Donald Trump has garnered throughout his campaign to become the Republican presidential nominee (and now in his campaign for the presidency), I have rarely, if ever, seen him smile. It’s more like a grimace,...
Rio Olympics: And Now We Resume Our Normal Programming

Rio Olympics: And Now We Resume Our Normal Programming

After 16 days of having the TV on for about 16 hours a day, I can now return to my normal diet of HBO and Netflix. Which should cut down my tube time  by half. The Olympic Games, this the XXXI Summer Olympiad (so rare is the opportunity to use Roman numerals these...

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